When East meets West

What can European business leaders learn from Asia? One specific aspect of Asia, its culture and beliefs, has helped establish global leadership in manufacture – in industries such as automotive, consumer electronics and engineering. It’s our opinion that applying the lessons learned here could revolutionise the services sector, including IT, in the coming five to ten years.

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Whose opinion?

Roger Camrass

Roger Camrass is the director of the Business Transformation Group at Fujitsu Services. He is the co-author of ‘Atomic: reforming the business landscape into the new structures of tomorrow’.

Based in London, Roger spends his days in a relentless quest to drag the IT sector and its long-suffering customers into the twenty first century.