Customer Loyalty
Why are my customers so disloyal? The empowered consumer, faced with a multitude of choices about where, when and how they shop, is leading to increasingly high expectations. A competitive retail sector, facing an uncertain economic future is being challenged by consumers to compete for their custom: in this environment, only the fi ttest and those really listening to what their customers really want are likely to survive. |
   
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Customer Loyalty PDF [101KB]
Whose opinion?
Sarah Kellett
Sarah Kellett is industry consultant - retail at Fujitsu Services. She focuses on the business issues and solutions that deliver increased sales and reduced costs for retailers. These include infrastructure management, self-service, cash management and remote management of waste recycling. With 30 years' experience in the retail industry, Sarah's career has mostly concentrated on retail Operations, working for leading department stores such as Bentalls and Harrods.
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