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Rail, Retail and Reality

What the rail industry can learn from retailing

The rail industry has seen a steep rise in demand is gearing up to absorb further changes: passenger and journey numbers will climb, while aggressive revenue growth targets will concentrate decision-makers' minds. As it morphs into a modern, massmarket consumer proposition and leaves behind an era of undifferentiated utility service, what can rail learn from the retail sector - a great success story in contemporary business change? It's our opinion that rail organisations are in an ideal position to leapfrog a generation of development and investment by leveraging the best that retailers have done while bypassing the initiatives that didn't make the grade.

Rail, Retail and Reality
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Whose opinion?

Nick Chisnall

Nick has been involved with the UK transport industry since 1998, working for UK systems integrators and consultancies. He has collaborated with clients, passenger service providers and infrastructure owners, in both rail and air transport. Previously he worked in the telecoms and utilities sectors, including working for Suez Lyonnaise. Nick lives in London, enjoys tennis and has an active interest in Italian culture.

nick.chisnall@uk.fujitsu.com